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Jan
25

0430_298Like the whole fashion industry all over the world Indian fashion industry has also changed and still changing with a smooth pace. Observing the fashion trends back in 60’s when there were no popular fashion designers or models to promote the designs to the 21st century where India is one of the major contributor and promoter of world fashion, it can be said that it has been an unbelievably successful journey for the Indian fashion industry.

The change started happening at the end of the 60’s. With the introduction of disco and other western culture the fashion trend started taking sharp turns. And it wasn’t over night that the change was brought. It took 2 decades for the Indian fashion industry to catch up with the pace of the global fashion industry. These changes saw so many designers opening their stores in Mumbai. This is the period when some young, creative and brave minds dedicating themselves to get educated in fashion designing. Later these are the people who are taken to be the pioneers of the fashion revolution in India.

Back then fashionable designer clothes used to be made only for the celebrities. But 40 years over the lane and every well to do people in India has become fashionable. But the world class designers that represent India to the world immerged only at the starting of the 21st century.

India has been a consistently growing fashion industry, thanks to it’s big movie industry and internationally recognized artists that give the designers an international exposure which is very important for a designer. Not only that, Indian traditional fashion accessories have attained huge popularity all over the world and has given India a new identity as the global promoter of fashion.

As far as the embroidery and handicraft designs are concerned, India is considered to be the best to make them and these sort of Indian products have a tremendous demand all over the world. And due to cheap labor force in that part of the world India have been earning a lot every year from it’s booming fashion industry.

Indian designs not only represent India’s fashion trends but also represents the great and age old culture to the world. And after considering everything one should say that India’s journey in the fashion industry has been a tale of success.

Jan
11

fashion-industry-via-modagencynetThe world of fashion industry is perhaps the most complicated thing that exists after world politics. It has no set standards as so many cultures and so many creative minds compile this fantasy land. And also the dimension of work is huge. It starts from foot wear and goes up to interior designing.

The top most sections of fashion industry are in consistent pressure due to so many factors. Let’s take a look at those complicacies.

First comes the consumer controlled industry where the consumers decide the fate of the industry in true sense. The customers of the present market are more dynamic than the fast changing fashion industry. They are very selective and precise about what they want. They keep changing their choice and demand any random dresses and matching accessories to be available at all times. So it is a tough task to be able to completely satisfy the customers of the fashion industry.

Fashion industry often faces the problem of an organized supply chain. As the fashion products are global you need to ensure that a product that is being produced in UK must reach the hands of a customer in other part of the world. This makes the business a lot complicated. Product launching and delivery takes time.

Fashion changes so rapidly that you have to come up with a new product almost every day. Which means a company launches two different products in two days making the products competitors to each other. And once a new product is available, the former one might lose the market and company might be threatened with a huge loss.

The latest technology has been a great thing for companies that use that but for the companies that applies handicrafts are in danger as their productivity is far low than that of the others using technology.

As millions of designers are working all over the world to create fashion products that are global standard there is always the issue of copyright. It’s a tough task to protect the originality of a fashion product. But the customers want the exclusive products designed by the famous and popular designers and the quantity of production is always uncertain as no one knows which design might be a hit and which one will end up being a flop.

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